Swarm intelligence has gained massively in significance due to the potential of the Internet. Collaborative platforms such as Innolytics® Idea Management Software and Innovation Management Software enable companies to use swarm intelligence as a management principle.
Supported by Innolytics®, the international beverage manufacturer Gerolsteiner called on around 130 employees to rethink their sales processes. For this purpose, a platform was set up on which sales employees could discuss existing processes and submit suggestions for new processes.
More than 200 suggestions for new processes were received in the first seven days of the online campaign, for example:
- Processes with which manual Excel tables can be replaced by standardized smart data formats,
- better communication of best practices among each other, and
- innovative approaches to bundling and providing customer information.
The proposals have been commented on more than 1,000 times. Employees showed their agreement to proposals through 3849 evaluations in the form of “Likes”. “We were surprised by the success,” explains Sales Director Harald Stadler. “It shows that employees gratefully accept innovative management approaches.
Employees work on tasks and challenges in decentralized teams. They can form small teams regardless of location or division, start projects together, develop ideas, evaluate them and implement them in a structured way. Swarm intelligence is becoming efficiently utilisable through the Internet.