Analysis of the innovation culture of one of the world’s largest private label producers
How can we drive innovation more effectively? What strengths can we build on? And what hidden obstacles to innovation should we remove? To answer these questions, Innolytics AG analysed the innovation culture of 18 companies in the M-industry (Migros Group) with the help of the Innolytics® tool. With over 20,000 high-quality food and non-food products, the industrial group is one of the world’s largest producers of private label products.
The management boards of companies and segments were surveyed via an online tool, while the survey was extended to the second and third management levels in a number of companies. “The evaluation gave us a deep insight into the innovation culture of our companies and segments,” says Walter Huber, Group CEO of the M-Industry. “It was an important basis for the development of our innovation strategy.”
The analysis was carried out prior to an international management conference in the Swiss mountain town of Saas Fee. Both the questionnaires and the evaluation were available in German, French and English.
Innolytics® is the further development of the Corporate Creativity Index, which was developed in 2011 by the ideologues, a sister company of Innolytics AG, for the study “Success Factor Innovation Culture”. Benchmarking values from 13 sectors are used to first analyse the kind of innovations a company or business unit is focused on. The orientation of the innovation culture is aligned with a company’s innovation strategy. This deep insight into a company’s innovation culture reveals the strengths that give a company competitive advantages in the innovation process. And it makes it possible to identify obstacles which are slowing down and complicating innovation processes. Assignment to innovation types allows a forecast of future innovation performance.
“Innolytics® is an excellent tool for developing sustainable innovation strategies,” says Huber. “The analysis has made significant progress.”
The analysis tool is based on a scientifically sound evaluation of almost 300 international studies. It was developed by the idea experts in close cooperation with the Chair of Strategic Management at the Leipzig University of Applied Sciences (HHL). The analysis is based on a multi-layered questionnaire, which is adapted to the various hierarchy levels and in which almost 40 different items are queried. Innolytics® has meanwhile been used by companies such as Thomas Cook AG, DHL, Vodafone and BSH.