The profound changes of radical innovation are transforming entire markets, replacing familiar products and creating completely new product categories. If a company chooses the path of radical innovation, it becomes itself an innovation driver, trendsetter and market creator. The unique selling propositions and competitive advantages become considerably greater.
Radical innovation cannot be applied to every organization like a template. Therefore, it is important to find out how profound the changes should be and what kind of innovation the company is striving for. Then the right management tools can be selected and used.
Tools such as Innolytics® Innovation Software allow companies to drive incremental innovation and radical innovation in parallel and to set up the appropriate innovation processes for each type of innovation.