The task of the product development is to maintain and increase the long-term competitiveness of a company through innovative products and features. The responsibilities of the product development therefore include not only the technological implementation, but also the support of the entire product development process.
Depending on the organizational structure, the analysis of customer needs and trends in some companies is the responsibility of marketing, while in others it is part of product development. In some companies the market launch lies with sales, in others also with product development. These structures may vary from company to company.
The Innolytics® innovation management software supports the entire product development process and thus supports the activities of product development. Customer needs and trends can be submitted, discussed and analyzed, ideas can be submitted, evaluated, developed into concepts and implemented.