If there is no organization that supports him or her, those responsible for digitalization will be standing on the losing end. Digital change affects all areas of the company: Strategy and innovation as well as marketing, production, HR and finance.
Digital winners are building structures in all areas to support change. New forms of collaboration and cross-functional teamwork are emerging. This is supported by a digital innovation culture, which is characterized by a visionary innovation strategy, an innovation-promoting value system and proactivity.
The greatest results are achieved by companies that promote different forms of their innovation culture: An innovation culture of continuous improvement and optimization as well as an innovation culture that promotes disruptive innovation and the establishment of digital business models.