Innovation Management – Trends 2020
Markets are changing – innovation management is changing too
In recent years, classic innovation management has primarily dealt with the development of technical innovations, new products and innovative product features. In order to cope with these tasks, an innovation process was established in numerous companies, which provided a clear process starting with the generation of ideas through the development of ideas and the prototype phase to implementation.
Digital transformation in companies expands the scope of innovation management. IT innovations and digital innovations make innovation management more diverse. This results in a number of important trends that will shape innovation management up to 2020.
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The four major trends in innovation management
How the Innolytics® software supports trends in innovation management
In developing the Innolytics® idea management software and the innovation management software, we took the trends in innovation management as a basis. In his scientific work, Innolytics® Managing Director Dr. Jens-Uwe Meyer has identified the most important trends in innovation management on the basis of 200 studies. By using the Innolytics® Innovation Software, companies gain a maximum of flexibility in innovation management:
The Innolytics® software allows internal innovation networks to be set up. Employees have different roles in the innovation process. The software makes it possible to define these roles and assign these roles to users in their profile. For example, it is possible to search for innovation coaches with a specific methodological knowledge.
The Innolytics® software was designed to conceive and implement lively innovation campaigns within companies and outside (e.g. competitions and cooperations with universities). Ideas can be evaluated and prioritized in a multi-stage process. In idea competitions and open innovation campaigns, ideas can be evaluated by the crowd (for example, customers of the company or other participants in the competition). In addition, a jury of experts can evaluate the ideas received.