The classic idea management process provided for a clear course of action: Suggestions for ideas were submitted via a form, and reviewers evaluated and awarded those suggestions prizes or not. This classic idea process has numerous shortcomings: Unfortunately, feedback takes a long time, and the motivation of employees is apt to decrease.
On the basis of more than 100 projects in companies, we have redefined the idea management process. We orientated ourselves on scientific knowledge about creative employees and companies. We found that promoting the creativity of employees and supporting managers in building an innovative corporate culture was our most important goal.
In the idea management process of Innolytics® Ideas, employees enter ideas from everywhere. Instead of a lengthy process, these ideas are commented on, developed further, and finally evaluated according to transparent criteria in an interactive process. The status display makes it possible to present the status of each idea (“Submitted”, “In Discussion”, “Successfully Implemented”) transparently in the idea management process. Idea coaches motivate employees to continuously optimize suggestions.
Innolytics® GmbH supports companies in establishing a future-oriented idea management system. The implementation of Innolytics® Ideas is supported by workshops and seminars to impart the necessary know-how. Together with customers, Innolytics® develops long-term plans for idea campaigns and the creative implementation of graphics and videos.
Innolytics® Ideas supports idea management in large corporations as well as SMEs – small and medium-sized enterprises.