The innovation process seems to be organized perfectly: Structures, responsible people and functional interfaces are set. Innovation management should function perfectly but something holds projects back or keeps high potential projects from getting started in the first place.
- “We observe that our competition realizes ideas quicker than we do. We would like to know the reasons for that.”
- “Our innovation portfolio currently mainly consists of incremental improvements. Does that suffice? Are we prepared for future challenges?”
- “Some of our development units seem to process innovation better than others. Why is that?”
- “We have many innovative and extensive ideas but most of them are being eliminated at some point. Are they just poor ideas or is our culture of innovation to blame?”
- “Many of our innovation projects sound promising but they often fail the moment we try to launch them. Why is that?”
In numerous studies on business innovation, we identified four clusters of hidden obstacles for innovation. During our work and interviews with experts from more than 200 corporations ever since then, we have been able to identify innovation barriers that drastically affect a company’s innovation capability.