The great geniuses such as Thomas Edison, Mozart and Marie Curie were distinguished above all by one thing: They had countless ideas. But when it comes to creativity, not everything that glitters is gold. It is perfectly normal for only two or three of ten ideas to be pursued. But what about the others? Often, an idea that was severely evaluated at first turns into a real pearl later on. Sometimes circumstances change and a belief that was not feasible in the past, for example, is suddenly conceivable. Or you come across inspiration, and suddenly it makes “eureka”! This is precisely what the different process steps are for. Together with your innovation team, you can implement ideas step by step. Those that you sort out are not thrown away, but end up in the idea archive. You can return each idea to an earlier status, re-evaluate it and rework the details. This is a standard idea creation process.