You can customize the in-depth questions of a concept to your company. You can also create as many questions as you like. Starting with the premium version of the Innolytics Idea Management Software, you can use the Process Manager to determine at which stage of the idea and innovation process, specific concept questions are asked. If, for example, you have detailed concept questions for implementation, these can only be requested from the implementation stage onwards. This function of the growing concepts protects users from being overtaxed. It makes little sense to ask too many questions in the early phase of an idea and innovation process if it is not even clear whether the idea will be accepted at all.