The development of digital processes and procedures affects all areas and departments of companies: From corporate management through human resources and production, marketing and sales to finance.
Another building block of a digital strategy is the creation of digital customer relationships. The main objective is to determine which digital services customers expect from a company or could expect in the future. Digital services enable customers to take greater advantage of a company’s products and services, but they are often not a source of revenue on their own. This building block of a digital strategy ensures that a company remains competitive. A third building block is the development of digital business models, which generates independent added value. Companies’ digital services provide such a high added value to customers that they are willing to pay for it.