Traditional innovation management often has little impact on corporate structures and workflows.
- A new production line is opened for an innovative product. But production itself only changes insignificantly.
- In order to occupy a new market segment, new sales structures are being established. But the main sales organization remains the same.
- And even with process innovations, the basic process often remains the same – only in optimized form.
Digital innovation, on the other hand, affects the whole company. All workflows and processes within companies are gradually being converted into digital workflows or completely rethought. Companies use innovative technologies such as digital communication tools, artificial intelligence or the Internet of Things to develop new processes and services based on data. The change affects all departments.
In contrast to the traditional innovation management, which is often delegated to individual departments, digital innovation affects all departments.