Innovation often has little impact on business structures and workflows. A new production line is opened for an innovative product. In order to enter a new market segment, new sales structures are established. And even with organizational innovation, the basic process often remains the same – only in an optimized form.
Digitalization, on the other hand, affects the entire organization. All processes and procedures within companies are gradually being transformed into digital processes or completely rethought. Businesses use innovative technologies such as digital communication tools, artificial intelligence or the Internet of Things to develop new processes and offerings on the basis of data. This change therefore affects all divisions.
In contrast to the innovation management of the past, which was often assigned to individual departments, in enterprises all departments and areas are subject to a transformation process.