Peter Drucker’s quote is often misinterpreted. Strategy – especially in the area of innovation – is important. But when a company’s culture stands in the way of strategy, implementation becomes difficult to impossible. Then the strategy is literally ” cut off ” from the culture. Strategy, culture and projects are in a triangular relationship to each other. The strategy sets the direction, but projects cannot be implemented without the right culture. On the other hand, innovation projects influence culture and even strategy: if projects develop in unexpected directions, the strategy is sometimes changed. This is what Peter Drucker means when he says: Culture eats strategy for breakfast.